Activision has finally acknowledged using generative AI in the development of certain Call of Duty assets, confirming long-standing player suspicions. This admission comes after Steam implemented a policy requiring disclosure of AI usage in game descriptions.

Rumors of AI involvement have circulated since the Modern Warfare 3 era, with players citing unusual in-game elements like skins, camos, and calling cards as evidence.  One prominent example was a zombie Santa Claus loading screen image featuring a six-fingered character.  Numerous other peculiar artworks shared by fans fueled these speculations.

The confirmation of AI usage appeared on the Steam page for Call of Duty: Black Ops 6, stating, 'Our team uses generative AI tools to help develop some in-game assets.' This seemingly innocuous statement sparked backlash due to its vague wording, raising concerns about potential sales of AI-generated cosmetics, something many players oppose.

Interestingly, Modern Warfare 3's Steam page lacks this disclaimer, suggesting potential differences in AI utilization despite prior speculation. This discrepancy has further fueled community discussion. black ops6 vpn

Steam's January 2025 policy change on AI disclosure appears to have prompted Activision's admission. While this increased transparency is welcomed, some players feel it's insufficient. Activision retains the right to sell AI-generated items, and the lack of clarity regarding Treyarch's AI usage in Call of Duty's art raises concerns about the future of in-game cosmetics.

Player opinions on AI in game development are nuanced.  A recent YouGov survey revealed that 62% of British gamers believe AI could improve NPC interactions.  The positive reception of Call of Duty's AI-driven anti-cheat system further demonstrates this nuanced view.  The core concern lies not with AI itself, but with its perceived 'lazy' implementation. Players reject subpar, unnatural, or uninspired content, particularly in high-budget AAA titles where resources shouldn't be a constraint.